How long should a video be?

This is really dependent on what you are trying to achieve but taking into account people generally have short attention spans we often suggest you work on 2 to 3 minutes to get the message across.

However many of our clients have either a lot of information that can’t be summarised or a product that costs 10’s of millions of dollars with customers that want as much information as possible.

In these cases videos can run for 10 minutes or longer.

The key here is that a well produced video of 10 minutes duration may only feel like 2 -3 minutes when viewed.

More information on filming tips and tricks can be found in the News section of our website.